Credibility, Learning, Service and Enterprising.

Credibility

    Our corporation adheres to the "sincerity-oriented, credibility first" modern operation and management principles and regards “credibility” as the core of corporation spirit and corporation culture.

    We have been realizing that our corporation should be in good faith to win to develop the customer relationship and to maintain the trade cooperation.

Learning

    Our corporation establishes the “lifelong learning” concept and integrates “learning” into the corporation growth and employees’ development.

    Continuously learn new knowledge, constantly sum up experience, look for the source of the problems and find the solution. By learning the updated knowledge to advance with the times, grasp the dynamic automotive industry and international import and export trade information.

Service

    Our corporation commits to “service first” as tenet and provides with the qualified products and good service. Our corporation regards customers’ trust and satisfaction as the goal to ultimately achieve a win-win cooperation and development.

    Pay more attention to listening to customers’ opinion in order to truly understand the actual needs of them and offer the reliable products and services.

Enterprising

    Our corporation adheres to the “enterprising” spirit and has the courage to meet the challenges of the market to continually achieve higher goals to create more economic and social values.

    Respond to market changes actively, guide with market-oriented principles to capture the new demand so as to expand market share.

Core competitive power

    We make efforts to do following things:

1. To develop the function of leading figures in exploring market, channel, and products and managing human resources.
2. To take full advantage of resources and try the best to realize resource sharing.
3. To make the practical check-up and incentive system.
4. To work out plans to explore markets, products, channels and capital, and the measures to fulfill the plans.

Development strategy

    Guided by the development strategy of hainachuan, especially the strategy of exploring channels, relying on the group and innovating in the six aspects including channel, products, market area, type of market and modes of business operation. We will try our best to realize the 3 step-up within 5 fives. By 2012, the total amount of import and export will reach 100 million US dollars, realizing the diversification of the products, market, channel and modes of business operation so as to become the qualified market and channel explorer in the international market by means of the company’s solid development.